Elysian Brewing Can Concept Design

Client

Elysian Brewing

My Role

Graphic Designer

Context

This was a speculative rebrand concept for Elysian Brewing. I chose Elysian because their core packaging has remained relatively consistent over the years, and I saw an opportunity to explore how a refreshed visual direction could re-energize the brand.

The concept centers around a bold starburst motif to amplify excitement and introduce a subtle space-inspired theme, creating a more dynamic presence at shelf and a stronger marketing push around product launches.

Challenge

With limited assets and specifications make exciting marketing product for Elysian brewing either new product or rebrand a current one.

Process

I began by analyzing Elysian’s current product lineup and visual system to identify opportunities for differentiation. From there, I researched key considerations for 360-degree can design, ensuring the artwork flowed seamlessly without visible breaks while maintaining impact from every angle.

I explored typography that conveyed a more energetic tone and experimented with darker base palettes contrasted with bold neon accents to increase shelf presence. I also gathered feedback from fellow designers to evaluate how the product would stand out when placed beside competitors.

Outcome

After multiple rounds of refinement and iteration, I transitioned into 3D renders to test realism and presentation, ultimately landing on a high-impact direction that reimagined a fan-favorite product with renewed energy.