Microsoft 365 CFO's Guide

Client

Microsoft 365

My Role

Graphic Designer

Challenge

Design an eBook for Microsoft 365 with a visual direction centered on AI.

Process

Assessment

Reviewed Microsoft 365 brand guidelines to understand how AI is represented within the ecosystem. Evaluated visual boundaries, approved imagery styles, and messaging tone to ensure the creative direction stayed aligned with brand expectations.

Concept Development & Research

Analyzed how leading brands visually depict AI, identifying common patterns such as gradients, light effects, network lines, and abstract depth.

Explored a differentiated approach by incorporating layered abstract shapes, overlapping elements, and subtle dimensional treatments to suggest intelligence and movement without relying on overused AI tropes.

Collaborated closely with writers to understand content hierarchy and information flow, then developed layout structures that supported both storytelling and data clarity.

Internal Review

Partnered with cross-functional team members to evaluate visual direction, compare industry trends, and refine the balance between innovation and brand consistency.

Client Alignment & Handoff

Presented design concepts for feedback and iterated based on client input. Clearly articulated the rationale behind using abstract layered shapes to represent AI conceptually while keeping the focus on content and data. Delivered final production-ready files aligned to brand and publishing standards.

Outcome

Produced a polished Microsoft 365 eBook that adhered to brand standards while introducing a layered, abstract visual system to represent AI.

The final design balanced innovation with clarity, using depth and structured composition to maintain user engagement while keeping the content informative and accessible.