Microsoft Swag Battery and Package Design

Client

Microsoft – Azure Team

My Role

Lead Graphic Designer

Challenge

Designed cohesive event packaging for a rechargeable battery and custom-branded can created for Microsoft Build. The visual system unified both products under a consistent graphic language while aligning with official event branding guidelines. The can was engineered to house the battery and function as premium attendee swag, balancing practicality with visual impact. The project required a fast turnaround and close adherence to brand standards.

Mockup imagery represents a simulated version of the final battery and can.

Process

Assessment

Reviewed print specifications provided by the production vendor to ensure accurate setup and execution.
Aligned the creative direction with Azure brand guidelines while identifying opportunities to visually connect the designs to the Microsoft Build event theme.

Concept Development

Created initial sketches and multiple design drafts to explore color systems, layout variations, and visual hierarchy. Tested different approaches to determine what worked best across both the battery and can formats while maintaining consistency.

Internal Review

Collaborated with the project manager and cross-functional team to confirm brand alignment and ensure consistency with other event materials. Gathered feedback to refine the direction and strengthen the overall visual impact.

Client Alignment & Handoff

Maintained regular communication with stakeholders and the print vendor to ensure smooth production. Delivered finalized print-ready assets that met technical specifications and timeline requirements.

Solution

Developed two polished design concepts for client review. The selected direction, the “Shooting Star” concept, introduced a bold, unexpected visual that energized the Azure brand palette while reinforcing the excitement of the event.

The final battery and can were successfully produced and distributed to attendees, delivering a memorable, high-quality branded experience under a tight deadline.